A few minutes ago, I received a reply from a social media influencer. He is a best-selling author, a fully-booked public speaker, a talent of Hollywood's most prestigious agency and one of the faces of the emerging discipline of new media. His e-mail was short and sweet. By social media standards, it's one word, a hashtag actually.
This was the full content of the e-mail's body without the signature line.
#ThankYou :)He must have repeated that more than a 1,000 times. It shows that this guy practices what he preach. He firmly believes in dealing with his clients on a one-on-one basis, even if his base has practically been scaled to hundreds of thousands. His Twitter follower count shows that he has 855,000+ followers and on Facebook he boasts 52,000+ likes. In all standards, he's an industry biggie! But he has never forgotten the habit of responding and reaching out to a single customer.
This social media influencer preaches the gospel of building your business one person at a time and emphasizes the need to value customers as people. His teaching of commerce is basic and has been repeated over and over and over again. The basis of what he says is the same, the only thing different is the form. But he connects to people, big time, because he reminds many of us - those who try to market things, ideas, products or services to people the very essence of commerce.
Gary Vaynerchuk brings us back to the basics. He enlightens us what we should have known all along. Business is about people. It is about satisfying their needs. It is about providing a solution to their problems. It is about making things easier to a difficult process they perform.
Business is about serving people. It's about recognizing their past, present and future concerns and devising ways on how our skills and knowledge can effectively respond to those. The presence of an exchange is structured to satisfy a need and providing an incentive to the person or entity who can be the solver. It's about service. It's about enhancing another person's life or duty and gaining a living by doing so. The one who can best provide, solve and enrich life, becomes the winner.
Unfortunately, this common knowledge has not been to common. The reason why individuals like Gary Vaynerchuk, a passionate, sincere and dedicated marketer has become a fresh face for business, a new icon for aspirants and established entrepreneurs alike. He heralds principles that should be the very foundation of any enterprise.
The fundamentals of all commerce and the free economy can be traced from the dictum of Adam Smith, the Father of Modern Economics. It declares that:
"It is not from the benevolence of the butcher, the brewer, or the baker, that we expect our dinner, but from their regard to their own interest. We address ourselves, not to their humanity but to their self-love, and never talk to them of our own necessities but of their advantages."
No, I have no way or intent to disprove that. Although altruism is not a core competency suggested in any form of business process, there is one thing in this dictum that holds truth and can be related to what Gary proclaims. Though the butcher, brewer or baker may not characterize any form of generosity in their business dealings, they all intend to do one thing -serve humanity by being a source for someone's dinner.